Google has decided that the Nexus One web store experiment is a bust. The company was hoping to feature an entire range of Nexus One phones and accessories within their web store from which people could simply order a desired phone and hook it up to their choice of wireless carrier. That strategy hasn’t panned out since T-Mobile is the only wireless carrier that agreed to officially support it.
Customers have also been reluctant to purchase a device they haven’t physically handled. The answer seems to lie in more retail availability according to a post on Google Blog notes:
As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we’re working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally.
Since many of the wireless carriers aren’t currently playing nice with Google, I’m imagining a Google wireless network in the future. The company has a long history of trying to work with other companies within their industries first before forcing their way in and just doing it all on their own when forced to.