Apple’s iPad WiFi version was launched in the United States at the start of April and within one month over one million units had been sold to Americans waiting to get their hands on the latest touch-screen tech on the market. The iPad is the cousin of the iPhone, the massive tech success that has sold more than fifty million units around the world, and was the first Apple device to really introduce touch-screen capabilities into the phone, and the technology market. It’s quite clear that touch-screen technology, especially that of Apple, is very well received in the market, to the point that new research from a comparison website shows that 40% of people questioned said that they would dump their traditional laptop or notebook, in favour of a new tablet computer.
A research project by Kelkoo revealed that, of 950 people questioned, not only did nearly one third of respondents say that they would like to purchase an iPad, but four in ten said that they would be happy to give up their full-sized laptop in exchange for the convenience and ease of a tablet. In addition to these figures, the survey has revealed some interesting things about the brand satisfaction and company rapport that Apple has with its customers:
34% of people say that they appreciate Apple because the products they produce are “innovative”.
27% of respondents said that they thought Apple produced the best products available in the technology industry.
25% of people surveyed said that they thought Apple products were easy to use.
15% said they liked Apple because they saw the Apple franchise as a cool concept.
I’ve said it before, and I will say it again: if there is one thing which you really cannot fault Apple on, it is the company’s ability to get people talking about its products and to build itself a public image which represents all things cool. The design of Apple’s products are so beautifully simple and neutral, and yet so internally complex and useful, that people buy from Apple not only because they know they’ll be getting a quality product which they’ll be able to use with ease, but also because they understand, with their MacBook or iPad, they’ll be the coolest person in the coffee shop.
I was incredibly interested by the fact some suggested that they would be more than happy to give up their laptop for a tablet computer like the iPad. What the report I read failed to tell us is what the people surveyed generally used their laptop for. For example, a businessman who takes his laptop from meeting to meeting, sends a few e-mails to colleagues, searches for some finance figures online and maybe looks at Google Maps every now and then, I’m sure would have very little problem in a full transition to the iPad; the device is incredibly simple for these uses. The only problem they may have is typing out those length word processing documents or editing a presentation in Keynote – even though I’m sure that the software will work well on the iPad, I can see editing being rather flimsy and pains in the wrist setting in over time.
But you must consider the heavy-duty tech users out there, who no doubt would be the people who said that converting to a tablet and dumping the traditional computer would be a no-go. The gamers, the professional bloggers, the people who love searching for interesting software from a variety of vendors – I very much doubt these people would ever be able to cope with not having the trusty laptop or desktop by their side. Although I’m certain that Apple are on the right track with their products, one fifth of the people questioned said they will be waiting until Apple releases the second-generation of the iPad before purchasing it, with just over 30% saying that they had no need for the iPad in their current circumstances.
What do you think? Have you bought an iPad? What are your thoughts of it? Would you trade in your laptop to use a tablet or iPad full time? Are you surprised by these figures? Let us know, in a comment.