When I first read this New York Times article I was quite reluctant to believe the fact that the everyday user leaves YouTube once they’ve finished watching a single video. Furthermore, statistics show that an average YouTube viewer only stays on the Web site for 15 minutes.

One reason for the problem, that this article pointed out, is the fact that the video lengths are too short. They even questioned whether it would be even possible for users to want to watch hours of short videos. Now I personally could spend hours going through YouTube’s video content, but the vibe I’m getting is that the everyday user doesn’t.

Would you agree that in order for YouTube to keep visitors on their site longer, it’d need to increase its upload capacity? Or would longer videos ruin the overall user experience?