In a 100% reversal, AT&T has offered an apology to a customer that had emailed the CEO two times in two weeks. In the emails the customer had requested an extension on his iPhone eligibility date and also his displeasure with the new rates AT&T  is considering. But in a press release the company stated:

AT&T’s official statement on the matter:

We are apologizing to our customer. We’re working with him today to address his questions and concerns. This is not the way we want to treat customers. From Facebook to significant customer service channels, AT&T strives to provide our customers with easy ways to have their questions addressed.

Let’s face it. This was a PR nightmare that needed to be addressed.

In addition, AT&T may be facing a backlash from customers over their new tired pricing plan.

Comments welcome.