There should be an image here!Today at TechEd North America in New Orleans, Microsoft is using executive keynotes and technical sessions to show how Windows Phone 7 addresses the things businesses care about most, primarily; improving productivity and using great apps while meeting IT’s need for an integrated infrastructure. Microsoft is also providing an overview of the new Windows Phone Marketplace developer policies and features for Windows Phone 7.

Windows Phone 7 combines a new design with familiar tools such as Outlook and brings together PowerPoint, SharePoint, Word and Excel into a single integrated experience that improves usage and productivity. Today, Microsoft is demonstrating how Windows Phone 7 helps IT administrators improve productivity while reducing complexity by allowing business organizations to use their existing IT investments like Exchange Server and Exchange Active Sync.

In addition, Windows Phone Marketplace is evolving for Windows Phone 7 to bring a wider range of developers and designers a great application development, submission and certification process. Building on an existing commitment to open policies and transparent certification, Marketplace has lowered fees, reduced administrative overhead and introduced new features such as private beta distribution to allow developers to better test their applications.

Here are a few key resources you should check out:

  • Blog post from Paul Bryan on the Windows Phone Blog providing detail on Windows Phone 7 for businesses
  • Blog post from Brandon Watson on the Windows Phone Developer Blog detailing the Marketplace policies
  • TechEd news room here.
  • The full list of Windows Phone Marketplace policies is available here.
  • Guidance on Windows Phone 7 for business is available here.

By the numbers:

  • The world’s mobile worker population will pass the one billion mark this year and grow to nearly 1.2 billion people — more than a third of the world’s workforce — by 2013 (IDC).
  • Our research indicates more than 90% of Windows Phone 7 target customers use their Smartphone for business purposes and 61% use the phone equally or more for business.
  • Demand for Smartphones that play as hard as they work is opening up new market opportunities, with IDC projecting 31% growth in demand for converged mobile devices in 2010 (FY) and another 22% in 2011 (FY).
  • More than 70% of customers we spoke to indicated that they want one phone that is adept at both work and play scenarios (source: Microsoft). We’ve designed an Office hub that is both dynamic and familiar to the more than 500 million people worldwide who already use Microsoft Office, while introducing a new level of integration with a SharePoint server product that grew by more than 20% last year alone.
  • Exchange remains an industry standard with an annual growth rate of 11% and an expected install base of 347 million mailboxes by 2013 (Microsoft Exchange Server and Outlook Market Analysis, 2009 — 2013, The Radicati Group, March 2009).

[Photo above by MobiGates / CC BY-ND 2.0]