There should be an image here!Shift happens. The unexpected matters. Remember how the retail book industry was slow to grasp an understanding of the Internet before it got “Amazoned?” Well, here we go again, only this time the shift could be even greater, and it’s happening in the midst of economic turmoil. Right now, there’s something in the air, something really big. It’s so big that to many it’s hidden in plain sight. To others it’s as clear as seeing a cloud in the sky. In fact, that something is indeed the Cloud, the 21st century business platform.

Just as it was with that new-fangled “Internet” thing a decade ago, the Cloud and the technologies of Cloud Computing suffer from confusion and hype. And pat definitions won’t do when it comes to understanding these two new buzzwords. But, as they are game-changing phenomena, business leaders–and the rest of us–must gain an understanding of what these terms really mean and how they will affect us, just as much as the Internet affected us all. In Dot Cloud: The 21st Century Business Platform Built on Cloud Computing, business strategy expert and former CIO, Peter Fingar, explains the main ideas of Cloud Computing in lay terms. Peter also does some old-fashioned reporting to bring together the ideas of the movers and shakers who are actively building the Cloud.

But this is not a technical book about Cloud Computing technologies; it’s a business book. It’s about what the Cloud portends for business … about transformation in the ways companies are managed … about business models for the 21st century. It’s about how companies carry out their work in the Cloud instead of office buildings and skyscrapers, and how they manage their business processes in the Cloud. It’s also about human interactions in the Cloud, and about the end of management and the rise of self-organizing, self-managed “Bioteams.” Even more, it’s about unlocking human potential in business, about unleashing passion. All this points to your company’s future, and your future, set in the context of the biggest economic downturn since World War II. So ultimately, it’s about lighting a fire in you.

According to Jim Sinur, Vice President of Gartner, “To say that we are living in interesting times is an understatement, and Peter has captured the essence of how business will work going forward. Dot Cloud is both visionary and realistic in that each of the pieces of the vision have working examples today, but not woven together like in this writing. The goal of the virtual business platform is not just a dream, but attainable once all the contributing pieces are brought together. Peter brings them together here in a way that will work under any number of situations, across just about any industry.”

Gregory Simpson, Chief Technology Officer of GE, remarked, “Dot Cloud isn’t just about the Cloud; it’s really about embracing change in the workplace. It pulls together elements of Web 2.0, BPM, and other dreaded three-letter acronyms, as well social and economic trends, to give you a vision for how harnessing the Cloud can transform the way your company works. Peter’s unique ability to pull all of these concepts together in an understandable fashion make this a business book for the future, and the future is now!”