In what is being called ‘astounding’, Microsoft has already killed their Kin social networking phone. After years of development and spending millions of bucks, Microsoft dropped the phone after sales were dismal. In one article it stated that Microsoft had only sold 500 units after six weeks. So what caused the quick demise of the Microsoft project?
According to one article it stated that:
A major reason it bombed, besides the weird, non-specific faux hipster marketing? Price. Verizon priced Kin’s monthly service like a smartphone, even though it wasn’t one. Even cutting the device price drastically didn’t alleviate the high cost of the monthly plan.
The few people that did buy a Kin will still get support from Microsoft, but the future of promised software updates is up in the air. It seems safe to say, though, Kin isn’t going to evolve into the things we hoped it would. At best, we have to hope the things we did love—Kin Studio—will make it into Windows Phone in some guise.
Microsoft’s official statement on the matter:
“We have made the decision to focus on our Windows Phone 7 launch and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones.”
What is most telling about killing the Kin, is that few consumers will want to buy future Microsoft products, fearing that support could evaporate if the company decides to dump support. Though Microsoft asserts they will support the units that were sold, I seriously doubt this will happen. This is another example why Microsoft should stick to what they do best. That is improving their Windows and Office products and putting away the delusions of grandeur of ‘built it and they will come.’ LOL