One of the ways that bloggers can generate revenue on their Web site is to set up a Google AdSense account. The process is fairly simple and the folks at Google are more than willing to place their advertisements on your site. On most Web sites, you, the owner, can also select where the ads appear and in some cases can even specify what type of ads should appear on your site.

I am not an expert on the way Google operates its AdSense program nor do I have a clue on how the company decides what ads will appear on any given Web site. But I do know one thing. If Google selects your site in the AdSense program, do not contact your family or friends and have them click on the ads to help you generate income.

Here’s why.

Google keeps track of the number of visitors to your site as well as the number of advertisements that are clicked upon. Though the exact formula that Google uses to determine abusive behavior is a guarded secret, common sense would dictate that if you have 100 visitors a day, with 25 ad clicks, something is definitely wrong.

So what is an average visitor to click ratio?

I can only speak for myself. I checked from July 1, 2007 to July, 2010, and the average percentage was 2.10; this translates into every 100 visitors averaging about two ad clicks.  Your mileage may vary.

A word of caution. If you have your family and friends click on the ads hosted on your site by Google, your account WILL be suspended or terminated.

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