It’s not often I get upset about foodstuffs. No, there are lots of different foods, and if one is not available, there is always a substitute available.
Up until now…
Baskin Robbins is discontinuing the one flavor that must not be ever in short supply, much less not available. French Vanilla ice cream is a right, and no one should be denied their rights.
Ice cream franchise Baskin Robbins retires 5 signature flavors with new ones for its 65th anniversary.
Baskin Robbins retires flavors with new ice cream. To celebrate its 65th anniversary, Baskin-Robbins will replace 5 signature flavors on Sunday for National Ice Cream Day. Baskin Robbins is the world’s largest ice cream franchise and located in the United States.
Flavors to be replaced include Caramel Praline Cheesecake (1970), Campfire S’mores (1975), Apple Pie a La Mode (1976), Superfudge Truffle (2007) and French Vanilla, which has been with the company since the beginning in (1945). The first Baskin-Robbins was opened in Glendale, California on May 20 1948. Now the company sells ice cream in over 30 countries.
Srinivas Kumar, chief brand officer at the company, stated, “Over the decades, we have retired some of our iconic flavors into our deep freeze like ‘Miami Ice’ from the 1980s and ‘Beatlenut’ in the 1960s, but never before have five flavors gone into the deep freeze at one time.”
According to the Illinois-based National Ice Cream Retailer’s Association, the U.S is the world’s top ice cream-consuming nation. The U.S. ice cream industry generates more than $21 billion in annual sales, and about 9 percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, according to the International Dairy Foods Association. Baskin-Robbins claims to be the world’s largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States.
So far, there has been no word on what the new Baskin-Robbins flavors will be. Many question if Michelle Obama isn’t working her healthy magic in the ice cream parlors. That question will be answered as soon as the flavors are announced.
Any of those other flavors can disappear and you won’t hear a peep from me, but I can’t live without my French Vanilla. Besides, where is the loyalty? Did we not read that it has been a flavor offered since the very beginning?
If you feel the same way, please write Baskin Robbins, and let’s see this travesty turned about face quickly! [g]