It’s a nice idea: free smart phones for all. But generally you want to get one people are seeking out. For most people this translates into using Android or Apple’s iPhone. But if you’re working at Microsoft, this will soon mean Windows Phone 7.
As the article points out, this could serve as a great way to promote Microsoft’s new mobile efforts. I mean, seeing the phones used in the real world is indeed a great approach.
Considering the power of effective word of mouth advertising, Microsoft may be onto something positive here. Despite this, there is still a problem: it is incredibly late to the game. Windows Phone 7 must compete with existing heavyweights and unless this effort is bundled with an amazingly successful app store, I don’t believe it will amount to enough traction to be significant.
[awsbullet:Windows Phone 7 Secrets]