Many large organizations are deploying internal social networks to enhance communicate and foster a greater sense of community. However, the saying “build it and they will come” does not hold true. Getting staff to use internal social networks takes a lot of work. The problem is getting staff to see the value of social networks within their day to day work. This is where a strong adoption strategy comes into play.

One strategy to promote the use of social networking is use cases. Assuming you have identified business drivers and clear objectives for an internal social network, you should be able to identify use cases that will showcase to staff, how social networks can improve day-to-day work. For example, if one of your goals for your social network is to enable staff to more easily find expertise across your organization, you can create a use case showing how this can be achieved through the social network.

Bottom line, unless staff sees value in it, they likely won’t adopt it. Use cases allow you to tell/show staff about the value through stories. For example, Bob was looking for expertise within the area of… He was able to use the social network to…

[awsbullet:Surprising Power of Social Networks]