When Steve Jobs made a public appearance to discuss the antenna problems associated with the Apple iPhone 4, one could see that ha was making excuses. The man also was using the oldest con in the book trying to make us believe that ‘everyone’ is having the same problem. The fact is that not ‘everyone’ was having antenna problems. Second, the company’s patch fixed a problem in the way the antenna bars were displayed on the phone, which was not an issue. Over all, Apple did a poor PR job of trying to convince us there wasn’t a problem.
But now one of the company’s top executives is leaving Apple:
In a statement, an Apple spokesman, Steve Dowling, confirmed Mr. Papermaster’s departure. Mr. Dowling said Mr. Papermaster “is leaving the company and Bob Mansfield, senior vice president of Macintosh hardware engineering, is assuming his responsibilities.”
When Steven P. Jobs, the chief of Apple, introduced the iPhone 4, he hailed the design of its antenna, which is built into a steel band that encases the phone. But almost immediately after the iPhone 4 went on sale, consumers began to complain that when they touched a spot on the lower left section of the device, reception would decrease sharply, in some cases resulting in dropped calls.
The problems, and Apple’s clumsy response, turned into a public relations mess for the company. Apple first recommended that users hold the phone in a way that avoids contact with the lower left section of the device. The company later said it found a software problem with the signal meter that indicates cellphone reception. Embarrassingly, the company said the problem affected not only the iPhone 4, but also earlier models. While Apple fixed the problem, complaints about the antenna continued to mount.
Apple is offering free bumpers to hide the problem, but the fact remains that there was an antenna problem, which the company did not acknowledge properly and attempted to disguise as non-existent.
But now that the executive behind the design has left, one could conclude that the design flaw runs deeper than we were led to believe.