Now before you privacy fanatics go ballistic, repeat after me. This program is strictly optional. 24 Hour Fitness has been experimenting with a fingerprint entry program from Santa Cruz to San Francisco, CA. The company states that the optional program is going to be eventually expanded nation wide.
In an article from the Santa Cruz Sentinel it also states that:
Croghan stressed that the program is optional and said members can continue to use their cards until the new system is implemented at all of the more than 400 facilities across the country. At that time, the cards will be phased out, but members who do not want to have their fingerprints scanned still can gain entry by showing a photo ID.
The decision to make the change was based on strong member demand, Croghan said, and in the areas the company has so far tested, “97 percent of our members had decided to opt in to the new system as their preferred check in. … Overwhelmingly, it’s been positive.”
“What we actually store is the number that is generated by the scan,” he explained. “We’re not actually keeping an image of your fingerprint. We’re storing a number.”
One of the biggest benefits I see is that you will not have to bring your membership card with you. I am sure we have all experienced the scenario that when we arrive at a business that requires ID, we discover that we left it at home.
So what do you think?