Matt Inman didn’t come to Gnomedex to discuss baking. He wasn’t explaining how his mom fixed his breakfast. He stood before us on the big stage to tell us his recipe for success. Matt IS The Oatmeal. His cartoons and quizzes are legendary. His is a story of passion and dedication, of laughter and late nights, and of skyrocketing over the top of that “other” type of oatmeal within a Google search. This, my friends, is the stuff dreams are made of. Meeting Matt in person and realizing what a fun and humble person he is just adds the proverbial icing to the cake — or would that be on the cookies?
27-year-old Matt Inman draws, sketches, and codes his way to a successful business making people laugh. His site, receiving more than four million unique hits per month, was recently named in Time Magazine’s Top Blogs of 2010.
Behind his wit and unassuming presence, Matt has a powerful story about his journey and how social media played a role in his success. His experience includes co-founder of SEOmoz,and founder and creator of an online dating website which he later sold, Mingle2 (the entire site from concept to launch was built in only 66.5 hours). He now focuses his energies full time on The Oatmeal.