If you leave it up to recipients to identify the important points and action items in a message, good chance they may go unnoticed — particularly in lengthy messages. A good practice to ensure recipients can easily identify important points and action is to put them at the beginning of the message. For example, you could begin a message with the following:

Important points:

Roll-out plan has been created

Action Items:

Approval to proceed with purchase of new software

The remainder of the message can go into the details on the important points and actions required.

If you don’t like the idea of calling out the important information at the start of the message, you could also try color coding or highlighting important information throughout the message. I’m sure there other techniques people use but the point is to call attention to such items so they do not go unnoticed by recipients.

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