I must admit that I was surprised when I read that consumers will be spending just about $1.6 billion on virtual goods this year. Of that amount just about $865 million will be spent on social networking sites. Target will start to offer Facebook gift cards in amounts of $5, $25 and $50 starting this Sunday. The gift cards can be used by the purchaser or given as a gift to anyone.
In addition a recent article states that:
In addition to Zynga’s “FarmVille” and “Mafia Wars,” the virtual credits can be used in games such as Playdom’s “City of Wonder” and PlayFish’s “EA Sports FIFA Superstars.” Facebook in the past several months has been signing long-term deals with game makers such as Zynga and RockYou to use its virtual credits.
So what do you think? Will being able to buy gift cards from Target make your virtual purchases easier?
Source – SJ Mercury News