Google has introduced a new improved way to search that makes it easy to find what you are looking for. In addition Google now claims that over 1 billion users use their search engine. Called Google Instant the company claims the following improvements:

Here are a few of the core features in Google Instant:

  • Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click-through to the web content you need.
  • Predictions – One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
  • Scroll to search – Scroll through predictions and see results instantly for each as you arrow down.

To bring Google Instant to life, we needed a host of new technologies including new caching systems, the ability to adaptively control the rate at which we show results pages and an optimization of page-rendering JavaScript to help web browsers keep up with the rest of the system. In the end, we needed to produce a system that was able to scale while searching as fast as people can type and think—all while maintaining the relevance and simplicity people expect from Google.

The user benefits of Google Instant are many—but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second!

Sounds impressive. I gave the new feature a try to and searching is quick. But unless you are doing dozens upon dozen of searches ever hour, you may not see the benefits.

I also noticed that this is very similar to what Amazon has been doing for quite some time when you search the inventory on their site. Don’t get me wrong. Amazon has a minimal amount of data to sort compared to the Internet.

What do you think?

Comments welcome.

Source – Google blog