I’m not sure how many of you have been part of the beta for Vine, which was Microsoft’s attempt at social networking.

I’m sure those that regularly read me are expecting a scathing review of Vine, but actually, I was hoping that it would work. I truly liked the way it worked, and after about a month of going on Facebook (something I said I would not do, but did to try to reach long lost friends) I must say that I think Vine would have been like Facebook for Adults, which is a good thing.

I really do think it would have worked, and though I was not actively participating at the last, it was because I have seen a drop in use – no doubt because others got the word before me, and the sinking ship was being abandoned.

Still, it would have been very nice. If anyone on the Vine team reads this, you might want to pass this on, and realize that many (well, actually everyone I talked to) liked it, and felt pretty much as I did.

Perhaps Microsoft was looking for wild and crazy speech about it on other sites, and maybe that lack of user PR was what killed Vine (today, so many things are not considered successful unless they go viral). If that is it, I can only feel sorry I did not do more, but I thought the quiet reserved nature of Vine was a very cool thing.

[from Microsoft, in my e-mail]

Thank you for your valuable collaboration and participation in the Microsoft Vine beta program over the past year.
Releasing products and services in beta form gives us a way to learn and adapt our technologies in a real world environment, to gather valuable feedback from our customers and partners and ensure that new models are sustainable. And more specifically, the Microsoft Vine invitation-only beta program was designed to garner participation and subsequent feedback from consumers, communities and governments about the challenges they face today and explore how technology can improve and enhance communications.
Despite positive feedback from customers like you over the course of Vine’s private beta, Microsoft has made the decision to discontinue Microsoft Vine effective October 11, 2010. After this date, you will no longer be able to access Microsoft Vine. We suggest that you record any contact information currently stored in Vine, prior to October 11th.
The decision to discontinue future development of Microsoft Vine was not easily made. Multiple options were thoroughly explored and evaluated with rigor and in the end it was determined that Microsoft Vine is not sustainable as a standalone offering.
Thank you again for your valuable feedback on this product. The key learnings acquired over the past year from the Vine beta will be used to inform and strengthen future product concepts and offerings.  If you have any questions or concerns, please email [email protected].
THIS E-MAIL WAS SENT FROM AN UNMONITORED MAILBOX. Please do not reply to this e-mail. You may send feedback to [email protected].

This message from Microsoft is an important part of a program, service, or product that you or your company purchased or participate in.

I’m contemplating the sending of a link to this review/announcement, but I’m fairly certain that it will not make much of a difference – Microsoft does not seem easily swayed by customer shows of support.

Perhaps they will bring out something similar – it was really nice while it lasted.


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