Apple has been against Blu-ray since the new format arrived. Apple has made it clear that they have no intentions of ever including a Blu-ray system on any of their computer systems. But other companies also have jumped off of the Blu-ray wagon which begs one to ask. Is Blu-ray DOA?

Netflix appears to be getting away from not only Blu-ray but also DVD disks. The company appears to be heading for a business model in which movies will be streamed from their site. This will eliminate the mailing and handling of both Blu-ray and DVD disks, plus inventory and the assorted problems will disks being lost in the mail or being damaged by users. Netflix has launched their services in Canada, but missing will be mailing of disks. The new model for Canada will be streaming only. The CEO of Netflix states that a streaming only plan is in the works for the U.S. as well.

Microsoft with their X-box 360 likewise is staying away from Blu-ray. The Redmond giant has stated that they have no intentions of ever including a Blu-ray player with their gaming consoles.

In a recent article it also states that:

Microsoft’s UK Director, Stephen McGill, recently gave an interview to Xbox360Achievements where he said:

Actually, Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?

We might not be at the point where digital downloads equal Blu-ray in sheer quality, but it’s fast approaching, and digital downloads are able to grow and adapt and improve at a vastly quicker rate than those dinosaur physical disc formats.

Sure, this is stuff everyone probably already knows–but it’s nice to hear Microsoft say, flat-out, that they won’t bother wasting time on a format with a shelf life nearly as short as that of an avocado.

But will Blu-ray go the way of the dodo? I believe it will. We have been presented with a technology that offers little when it comes to video quality unless you are a video purist. For the average consumer DVD is just fine for watching movies. I also believe that we have been sold a bill of goods when it comes to the benefits of 1080p over 720p. Again, unless you are a purist, who cares.

I put off buying a Blu-ray player since I never did think it would take off. Instead I am buying a Roku to stream media to my HDTV. Apple, Boxee Box and Google are also offering streaming devices and I believe this is the wave of the future.

Since I am on my soap box, I might as well toss in 3D into the mix. 3D is going to go the way of the dodo as well. Just my 2 cents.

Comments welcome.

Source – fastcompany