This article indicates that despite Google’s amazing earnings, they remain a one trick pony. My response? Who cares! Look, fact is that they’ve managed to diversify their income stream through different platforms using a single technology.
So this idea that they are basing their efforts on a single item is ludicrous. Fact of the matter is this — Google has built a an empire that has destroyed the advertising business as we know it.
To a simpler point, it’s easier to make money with good niche content and a blog, than using other forms of content and a larger scale CMS. Google owns the online advertising business and anyone who disputes this, is living in a dream world.