Microsoft is planning on spending a cool billion dollars to promote two of their products. First we will be bombarded with advertisements for their newest phone and second for their new Kinect, an accessory for their popular Xbox console platform. The Redmond software giant seems to believe that they can advertise their way to the top. But if their commercials for Bing are indication of success, they might be better taking their money to Las Vegas and place it on black. LOL
According to one recent article it also states that:
Here’s where some of that money will get spent:
- Burger King promotion
- Pepsi promotion
- Kellogg’s cereal promotion
- YouTube homepage takeover
- Ad buys on Nickelodeon, Disney sites
- Ad buys on ABC’s “Dancing with the Stars” and Fox’s “Glee”
- Ad buys on Time Inc.’s People and InStyle
- Times Square event
I think it is going to take more than a billion dollars worth of advertising to propel Windows Phone 7 past the Apple iPhone or Android or to think that Kinect will over shadow Nintendo or Sony PS3. Consumers are going to buy the better product no matter what the competition tries to advertise. One would think that advertisements for Bing would convince Microsoft that you can’t gain market share with TV ads. IMO.
What do you think?