As part of an ongoing educational series of blog posts, YouTube has asked me to create a video on how to build your brand and audience. This is the last video in a series of four videos from different partners.


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  • Don’t let people go without letting them know where you are! — You’re not only on YouTube, right? Make sure you tell people where to find you online… give them your Twitter handle, your blog link, and even your Facebook Fan Page URL.
  • Lead with a link in your video description! — YouTube will automatically turn that into a link people will click. Trust me — they WILL click.
  • Bring people elsewhere! — Friendster… LinkedIn… bring your subscribers with you!
  • Embed your videos elsewhere! — If you don’t already have a blog, I don’t know what you’re waiting for. You’re going to get a lot more coverage if you spread the love. I recommend checking out TubeMogul. You can set up accounts in several different places and use TubeMogul to seed your content to all of them at once.
  • Support your most prolific supporters! — If you have someone who always comments positively on your videos, let others know that you appreciate it. It will encourage more people to become a strong supporter.

You can check out all of my tips if you like.

Want to embed this video on your own site, blog, or forum? Use this code: