First and foremost, my heart goes out to those being laid off in yet another Digg reorganizing spree. In both cases, some really cool people were left with a box and a lot of broken expectations, so I in no way mean to minimize their hardships with this post. In this economy, being unemployed is a dangerous place to be.
Coming back to where Digg thinks it’s going, honestly, it’s like it is trying to make the site as limited and useless as possible. Perhaps there are logistical realities here I need to give allowances for, but I simply can’t figure it out. To me, I see this as Reddit vs. Digg as Craigslist vs. eBay. The latter two in both cases are bloated, annoying to use, and at the end of the day, don’t appear to be concerned about the user experience. Well, at least their actions seem to indicate that they’re living on another planet with regard to the issue.
If Digg was to do one thing right now, to make its portal better, it would be this. Stop watering down the categories. The reason why Reddit is eating Digg’s lunch is because there is an easy to navigate Reddit page for just about every topic under the sun. Bundling all the tech topics under “Technology” is just stupid. If I want to know more about iOS, there should be a section for that. Same with Android, OS X, Windows, Linux, and so on. Another area where Reddit destroys Digg: I can create my own Reddit. With Digg, the My News section is just not cutting it. That is all.