I did something that I swore I would never do. I joined Facebook last Friday. A friend of mine sent me an invite and I thought, why not join.  So far I have made contact with many friends, family and acquaintances, some of whom I haven’t seen for over 20 years. So today when I read about a study that indicated when Facebook users were most active, I stopped by to see what the report stated. Surprisingly, at least to me, was that Wednesdays at 3:00PM ET, sees the most Facebook traffic.

Here are some of the highlights of the report:

Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.

For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and “likes” were not included in the study.

Here are some of the big takeaways:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

So now you have this interesting information that you too can share with your Facebook friends. I personally liked the idea about doing my Facebook surfing on Sunday when fewer people are around. LOL

Comments welcome.