blip.tv reached a milestone this past October in that the start-up had its videos viewed 100 million times. So what is blip.tv? The company provides an avenue for independent Web video producers to show off their productions. blip.tv provides a way for these videos to be distributed to Web sites like YouTube and video services such as Roku and others.
A recent article states:

Much of Blip’s growth is the result of the company building out its sales force over the past year, which is now up to 10 people, according to CEO and cofounder Mike Hudack. Now that the company is able to attract big advertisers — such as JPMorgan, General Mills, AT&T, etc. — it’s able to generate real revenue for its show producers.

Some producers are generating revenue on a $500,000 annual run rate, Blip tells us. And that’s keeping producers loyal to the company, encouraging them to make more episodes, creating more views, and thus generating more revenue for both the producers and Blip.

The 5-year-old company is still relatively small. But it seems to be on a solid track, and after doubling its staff size over the past year to 36, it plans to double again next year.

I have a Roku so I went and gave blip.tv a try. I selected a comedy to view for my first outing. The skip was of a LA storefront in which the owner is teaching wannabes to be actors and actresses. The owner tells his students that they have a special guest coming in on Friday who has been associated with such films as E.T., Indiana Jones, Jaws, and more. The students believe it is Steven Spielberg coming for a visit. They rehearse a play and present it to someone sitting in the dark, wearing a ball cap, and we cannot see the person’s features. After their performance, the students are confronted with a guy who is a microphone boom operator who works in the movie industry.

I have to admit it was actually humorous.

Have you watched blip.tv? What is your opinion about the programming? Can it replace traditional TV?

Comments welcome.

Source – Business Insider