Finally, we see Ask taking a stance that in my estimation, will be vastly more profitable for the search company in the long haul. has opted to return home to its roots, back with the idea of questions getting answers. It’s about time!

Frankly I am excited to see how things play out for with the switch back to its roots as I believe this is where they’ll find their best bet. Fact is, by centering their indexing to sites that deal specifically with questions and answers, Ask sets themselves up to be something different that all of the others search engines out there.

Does this mean that it’s going to turn into Yahoo answers or WiseGeek? Not at all. Rather than trying to house all of that magic in-house, Ask is looking to make finding answers, easier. This makes a heck of a lot more sense than Ask trying to compete against the major players like Google.