The folks at Google may have to rethink their pricing policy for their Google TV. Sony has cut pricing by $100 on their Blu-ray player which features Google TV, dropping the price to $299.But even with Black Friday discounts on most consumer products, the major retailers have held firm on the $299 price for the Google TV. According to one article it states that:
Previously the Logitech Revue, the Sony Blu-ray player Google TV and the Sony LCD Google TV were all at different price points. Now, the set-top versions are $299 with the LCD embedded versions still commanding a premium over the standard sort. In my experience the Sony version seems to be more friendly with different sort of video codecs, but the Logitech Revue uses a somewhat better looking interface skin. Of course they both come with different remotes with the Sony shipping with a PS3-type controller where a full-size keyboard comes the Revue.
There’s still a chance that this lower price won’t stick around. Most of Sony’s Blu-ray line is on sale in the spirit of Black Friday but none share the 25% cut and the $299 price just seems like a natural position for Sony to place the unit if sales aren’t meeting expectations.
Price cuts never speak well to a product’s success and so Google TV may be in some serious trouble here. I already stated along with almost every other reviewer that the feature set is half-baked, the units are overpriced, and now this lower price seems to say that consumers aren’t biting even though there’s a commercial for the Sony units nearly every 20 minutes during prime time TV. Sigh. If Google can’t disrupt big media, who can?
But is a price cut going to be enough? I don’t believe so. I think that it is going to take more than just a price cut to attract consumers. Consumers need to see a real value to using Google TV. There are many other devices on the market that cost 1/3 the price that can fill most consumer needs. Think Roku which starts at only $59.95. You don’t have all the bells and whistles but it works. 🙂
What do you think? Is there a Google TV in your future?