If I was Research In Motion, I’d be selling the farm. Despite every new phone, every valiant effort they’ve pushed forward to make their phones and devices to look more business friendly that iOS offering, Apple continues to destroy them.
Don’t misunderstand me, I have much love for the BlackBerry devices…of yesterday. But rather than doing something completely new and different like Windows Phone 7, the latest RIM devices feel like a bad replica of something using Android. Worse, was the invention of the app store. Something RIM has to compete against with both Apple and Google now.
The takeaway here is that bankers with iPads is signalling the end of RIM and I am fairly sure the stock market is going to be reflecting this in a strong way here very soon despite apparent gains made today. The problem isn’t so much the devices themselves, rather the walled garden for messaging that is BES and the competition with mobile apps. An area where the biggest competitors were once Palm, Microsoft and RIM has blown up to Google, Microsoft, RIM and Apple. RIM cannot compete and even Microsoft, has their work cut out for them.
At this point RIM’s only prayer in my book is to make a Palm like move and dump the BlackBerry experience as we once knew it. But unlike Palm’s (now HP) WebOS approach, logic would dictate begging Microsoft for access to their wares or at best, look to Android. Why? Simple, because RIM needs a real app market place in order to have a hope in the world of competing. Apps are now defining the success of mobile devices, not just the experience and usability they provide.