Ever since its creation in 2005, the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World’s Most Popular Video-Sharing Site, a complete guide to using YouTube for fun and profit. By the time you’re done with this book, you’ll know everything there is to know about:
- Planning, creating, and sharing your own videos that “don’t suck”
- What makes a video go viral
- Harnessing YouTube’s power for branding, advertising, and fundraising
Inside How to Make Money with YouTube, you’ll find real-life YouTube success stories — from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.