Intel is building more than raw power into the latest processors, dubbed Sandy Bridge. The CPUs will all have video streaming and content protection capabilities, along with the included graphics core.
The release from Intel, reviewed in PC World, speaks of new buzzwords, which is, of course, typical for Intel at this time of year. Intel wants everyone speaking about their new stuff as they move through the various pavilions at CES, and having all the tongues wag using the same term is the best way to get those results.
The biggest buzzword is Insider, a technology which will allow ease of content streaming, but all the time staying friendly with the RIAA and MPAA, as the copy protection will be on from end-to-end. No digital copies just yet, thank you.
Insider will make 1080p very widely used, if not nearly ubiquitous, because of the power built in to the processors, and the media protection, which will be the darling of all who distribute content of any kind.
With Insider, users will get access to more 1080p high-definition streaming content, which is not yet mainstream on the Internet, Regis said. Movies with the 1080p high-definition — in which images are shown in a 1920 by 1080 pixel resolution — can also be found on Blu-ray discs.
Studios are also worried about pirating, which discourages them from making premium 1080p content available via streaming, Regis said. Insider provides a security blanket that could encourage more studios to make high-definition movies available, Regis said.
Intel has partnered with Warner Bros. Digital Distribution, which will make 300 high-definition titles available from its WB Shop or Best Buy’s CinemaNow service. The movies can be played only on systems with the next-generation Core processors, Regis said.
There’s a solid reason to upgrade for many, for if you don’t have the Sandy Bridge processor, and must-have accompanying motherboard, you’ll be out of luck for those features.
You must say one thing about them, Intel never let’s something like a depression, or recession, get in the way of sales. This built-in technology, which will be decried by those opposed to content lockdown, will still be adopted by the wide majority, as it will become a standard simply because of the Intel market share.
In looking through the various articles elsewhere speaking of this set of features, which will also include something called Wi-Di (not totally new, but updated, and brought into full public view) which allows the streaming of content from a Sandy Bridge-equipped PC to an HDTV over short distances – so there is Intel taking a large whack at content boxes like Roku, Boxee, and the like. It may not be a full featured as they are, but it will be enough for many to cloud the reasons for any other purchase, or perhaps the purchase of another Sandy Bridge-equipped PC instead.
The only downside to the technology offered by sandy Bridge is that the video built in to the systems is not DirectX 11 compliant, which means that Windows 7 users will not get a boost when playing the content, which is perhaps a swipe from Intel at Microsoft; a gentle way of saying that a change is coming.
When queried about the lack of inclusion for the DirectX standard, Intel stated that the DX 11 standard is really only important for gaming, not video streaming.