Doctor Andrew Brandeis, of the Care Practice clinic in San Francisco, is a Naturopathic Doctor and part of the team that created the iHealth blood pressure monitoring for iPad and iPhone.

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At Pepcom’s Digital Experience at CES 2011, Lockergnome’s Kelly Clay spoke with Dr. Brandeis about how devices like the iHealth can change the way we look at healthcare, both through positive reinforcement of our own behavior and using social proof to influence our personal support networks to encourage us to improve our heath. iHealth, the Withings Scale, and FitBit, are all early efforts to provide better health care monitoring to individuals.