Google has announced a new payment platform for subscription services called “Google One Pass”. This service is targeted at bringing in publishers of digital newspapers and magazines that haven’t fully embraced the Android platform. Their current 10% rip from subscription revenue is a sharp decrease from the 30% fee charged by Apple for subscriptions maintained by devices running their iOS platform.

Google is taking the approach of giving their publisher’s customers the ability to maintain their subscriptions across multiple devices including mobile devices, tablets, and desktop browsers. This is done by keeping the subscription locked to the user’s One Pass account rather than the device.

Google has also confirmed that publishers will have a choice regarding how subscriptions are handled. Their readers can purchase a single edition, or accept a recurring charge for long-term readership.

“With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them,” Google said.

With Apple devices holding a substantial market share, whether or not this service is actually going to be widely accepted by publishers remains to be seen, though the increased revenue per subscription certainly doesn’t hurt.