When Verizon Wireless decided that pushing a $30 unlimited data plan, in January, was a good idea, and just one more thing to lure the hordes away from AT&T with the iPhone introduction in February, there were many who thought things might really be getting good for the smartphone user smart enough to sign up with the nation’s largest carrier.

It almost made using a smart phone seem like a good idea, as the mundane things one might otherwise forego due to data charges could now be done without worry, as the people at Verizon had seen fit to buck the trend of greed, pursued by the other large providers.

But now it is looking as though the people who switched, or bought the iPhones have been snubbed twice – once when the phones were found to have the same deathgrip problem as their brethren, using GSM as their mode of transmission, and now, with the announcement from Fran Shammo, president and chief executive officer of Verizon Telecom and Business, on Tuesday.

In a very long winded answer, the president stated that it never was the idea of Verizon to keep the unlimited plan. The purpose of the plan was exactly what the press had believed, a fast and now disingenuous way of grabbing market share, by offering something everyone wants, and switching the offer when enough people have taken the bait.

From the explanation given, the removal of the unlimited plan will happen around the summer timeframe, and the introduction of the HTC Thunderbolt, which though not specified in his answer, is the first widespread offering of an LTE (4G, or thereabouts) phone by the company. (Apparently the company believes that users will immediately proceed to the downloading of Linux DVD distributions while on the go, as that is when the tiered pricing schedule that everyone not working for the company has been dreading, will be implemented.)

Shammo (quirky that his name should be similar to the word sham!) continued to give his ideas on the opportunity he sees for the conversion of the current user base to smartphone customers, as he estimated that 67% are still using phones which may be intelligent, and feature laden, but not considered “smart”. By luring the user base to smartphones, the revenue goes up by at least $15 more dollars for each subscriber, quite a tidy figure when you’re multiplying by an eight digit number!

Always putting on the good face, the answer to how the launch of the iPhone on the Verizon network had gone, the president would not hazard any guess about the numbers, but did say that the launch was a flawless one.

Oh, yeah, I believe that one.

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