As I have been looking around today, for the download of Internet Explorer 9, I found that it won’t be available until 9 PM this evening, which almost makes it tomorrow in many places.
I also began to see notices, in many more than the usual places where leaks are provided, of Windows 8. Screenshots here, a few new settings in the control panel there, and a lot of speculation based upon some very sketchy communications which have been transliterated a couple of times in the journey.
I have always disliked the Microsoft FUD machine, but it has been a different story lately, because of the more open nature of the Windows 7 development cycle.
Now however, it seems that FUD is back, perhaps more a tool to generate interest than anything else, because, in other writings I have seen, and also through a bit of induction, Microsoft fears that Windows 7 will be another Windows XP, and Windows 8 (or whatever it may finally be called) may not have the changes needed to bring users into the fold, instead leaving many to say they will wait for the step after next, as many who had Windows XP had skipped Vista entirely.
Now I don’t have a degree in economics, nor one in advertising, but I have been in sales for many years, and I have observed that in many other endeavors, the best techniques for an upcoming new product launch use a system of buyer education.
Using a series of installments, the features of an upcoming product are set forth, the benefits to those features extolled, and the advantages are explained, so that by the end of the “training” the interested parties have gotten useful information concerning the product, much more interest has been generated, and usually, the salivating dog response has been engaged. The net result is that the system has produced buyers instead of skeptical lookers.
I should think that if Microsoft under took that sort of a plan, there would be a great benefit to the user base, Microsoft could have its ads do double duty – as mentioned above – and the buyers would have made up their minds long before the release, only needing the proper notice of release to produce the money from their pockets.
In fact, the only part of the computing ecosystem that might possibly object to this system of doing things would be the mainstream computer press, because they get probably three or four times the mileage out of FUD stories as they would actual information, but then, we as consumers could probably push for the changes if we, as a whole, desired.