The New York Times and their adoption of a pay wall system that requires a subscription, is scheduled to go into effect on March 28,2011. There will be tired pricing depending on how much news a subscriber wishes to receive and how they wish to make payment, whether monthly or yearly payments. You can check at the link below for pricing options, or if you receive the N.Y. Times newspaper, access will be free.

But there are some strange exceptions to the N.Y. Times policy that makes on wonder just how effective their pay wall will be. Some of the exceptions include assessing N.Y. Times articles through Twitter, Facebook or Google. If a non-subscriber accesses the N.Y. Times web site via one of these search or social networking sites, they will be allowed to view 5 articles a day for free. If a non-subscriber accesses the N.Y. Times directly, the limit is 20 articles a month.

The N.Y. Times in their news release states they do not want to alienate their 30 million monthly visitors who having been reading the news for free during the past 15 years. I must count myself one of those who enjoys reading articles from the N.Y. Times and have used their website extensively for research for articles. So it will be interesting to see just how effective this pay wall plan will be for the N.Y. Times.

Some of the problems that I can see the N.Y. Times having is how they intend to enforce these restrictions. If they do have some 30 million readers a month as they state, that seems to me like quite a few people to monitor. Which makes me wonder how much more it is going to cost the N.Y. Times in IT costs to justify this major move?

Once the traffic from the Internet starts to wane, will the company try to return to the free business model? This could potentially alienate those who previously viewed the N.Y. Times web site for free. The biggest challenge for the N.Y. Times will be the fact that pay walls appear to be short-term solutions for a long-range problem. The Internet has changed the way we live and it is going to be around a lot longer than the N.Y. Times will be if they continue their current strategy.

Consumers who are savvy can get all the news they want for free. Why would we want to pay anyone for the news?

Source – N.Y. Times

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