It seems the movie studios have a new proposal for those using DirecTV. They want to offer their brand new movies on Video On Demand service for a flat $30 rental. What the studios may not have planned on was that their plans were not shared with the theater owners who are now not feeling the love. What is also drawing the ire of theater owners is that they were meeting with studio bosses when the news broke at the CinemaCon being held at Caesars Palace in Las Vegas, at which point the show came to an abrupt halt.
The studios involved include Warner Bros., Fox, Sony, and Universal. The agreement is that these new movies would come to DirecTV after they have been in the theaters for 60 days. What the theater owners are annoyed with is that prior to this new agreement between the studios and DirecTV, the theater owners were promised a 120-day window before the movies were released to other sources.
What is also upsetting to the theater owners is the fact that they were promised they would be kept in the loop when it came to any deals between studios and DirecTV. So the announcement came as a shock to the theater owners when they learned of the finalized agreement. It was unfortunate that the timing of the agreement came as the theater owners and studios were together celebrating their partnership together.
But why should the theater owners cry foul? Aren’t these the same people who hold us up at the popcorn, soda, and candy counters once we pay the blood money to enter their establishments? Why is it that the tickets cost $8 to enter and $12 for a bag of popcorn and a coke? What goes around comes around, people.