I don’t believe anyone could deny the fact that Craigslist is not noted for its fancy GUI nor for its flashy Web site. If anything, one could be critical of how Craigslist presents the ads as it does — in such a fashion that appears outdated. The simplicity of the design has not been changed since Craigslist was started, yet the site continues to rack in some $100M a year in revenue. Working with a couple of dozen workers in an older building in San Francisco, one would never suspect that the building housed a multi-million dollar a year business.
What is surprising is that no one has challenged Craigslist a la Facebook to take these folks on. What is also surprising is that Craigslist still functions using an archaic system that does not support the latest smart phone, tablet, or Apple iPad technologies.
So why is it that Craigslist remains so popular and basically has no competition? It could be that Craigslist is so simple it is what attracts people to the site. The atmosphere is low-key and it is just a bunch of people trying to unload their treasures and do so for free. It is a combination of simplicity and no charge for selling anything that keeps attracting sellers and buyers.
I have used Craigslist for both buying and selling my personal items. What is actually interesting is that I do not give the Web site design a single thought. In fact, I couldn’t care less how it looks. As long as I can buy and sell for free, what it looks like is not a concern of mine.
What about you? Do you care how Craigslist looks? How has your buying and selling experience been?
What do you think?