During the past few years, both the movie industry and television industry have been promoting their 3D technology as the wave of the future. Several popular movies, including Avatar and Alice In Wonderland, proved popular with audiences when these films were offered in 3D format. But since the time of these original releases, audiences have rebelled at the higher prices 3D movies commanded at the box office. In addition consumers have also been reluctant to buy 3D enabled television, waiting to see exactly how 3D technology would be accepted by the masses.
During the first half of 2011, the movie producers have brought out both 2D and 3D movies, with the 3D movies costing more to produce. That cost gets passed onto consumers. There now seems to be a growing chorus that no longer wishes to view movies in 3D. Two reasons are the higher cost to see a movie in 3D and the novelty of wearing 3D glasses is no longer an attraction. What the movie companies are seeing is what could become a backlash by consumers against 3D movies in general. If this happens, the demand for 3D televisions could also fade.
The Memorial Day advertisements in the Sunday newspaper from Best Buy had 20 televisions on sale for the holiday weekend. Of the twenty sets that Best Buy had on sale, only five of the televisions were 3D ready. I went over to the local Walmart site and took a look at the Samsung HDTV screens, in which there were 25 models being offered. Out of the 25 Samsungs offered, only two were 3D ready. Walmart also sells the Vizio brand and offers 46 HDTV models for sale online and only five are 3D ready. I believe the number of 3D HDTVs would be higher if they were selling better than 2D HDTVs.
There may be another reason why people are shying away from 3D. The high price of gasoline, higher food prices, and just the unknown of how well the economy will do have caused many Americans to curtail some of their spending habits. I know this weekend I went to the show and after paying $7 for a ticket, which I thought was reasonable, was almost gouged until I noticed the pricing of popcorn and a drink. How can anyone with a conscience take 10 cents worth of popcorn and ask $5 for it?
I can only imagine how those feelings may increase if one were to pay a premium to see the same movie in 3D.