A site, no matter what, should use Google Analytics to keep track of visitors and statistics. It’s the easiest tool for managing a Web site to track and analyze data about its visitors and demographics. It’s a free and powerful tool to help you get to know your audience better and know what it is looking for.
To get started, we first need to get a Google Analytics account by going to http://google.com/analytics and clicking on the Sign Up button to create an account. If you already have a Google account, you can sign in to your Google account and enable Analytics from there.
When you get into your Google Analytics account, you have to set up a profile for the Web site where you want to implement the code. The wizard will guide you through a simple setup process that will ask you for your Web site address and some other information about your site. Once you go through the setup wizard, you’re given a code to input on the Web site so that Google can track this data. It works with all platforms including WordPress, Tumblr, and any site where you can customize the HTML.
It’s suggested that you place the code in your footer right before the closing body tag of the site. You may also put the code anywhere on your Web site, but that’s the suggestion. Adding the code to your site will not affect anything with your theme layout or content; it’s just there to run in the background.
As soon as your site is enabled on Google Analytics, you can view a vast variety of statistics including visitors, traffic sources, content, goals, and e-commerce. The information is organized into sub-menus and allows you to track almost anything and everything, including keywords that are hitting your site the most.
After about a month of data tracking, you’ll be able to see long-term graphs and your history with a long graph. The longer you use Analytics, the better the graphs will be able to tell you about your audience. So, if your site isn’t enabled for Google Analytics, you’re missing out on learning what your audience wants.