Do you live and breathe your Klout score? Do you spend every waking minute tweeting your heart out and updating Facebook and Google+ in an attempt to boost your score? If your Klout score matters to you — whether for bragging rights or exclusive privileges available for those with a high score — get ready, because your Klout score is about to change. Next week, Klout will be updating its algorithm to better measure your influence across your social networks.
In a blog post today, Joe Fernandez, founder of Klout, says the changes to the algorithm will be the “biggest improvement to the Klout Score in our history.” The algorithm will keep the scoring components of True Reach, Amplification, and Network Impact. However, the new algorithm takes more into account the influence you have to drive actions across social networks. Fernandez explains that “You are not more influential because you tweet or use Facebook more; you are influential because you have an influential audience engaging with your content.” Additionally, Klout will now be able to tell you exactly what caused your score to increase or drop, such as being retweeted by other influential Twitter users.
Of course, these changes won’t necessarily hurt your Klout score — so don’t worry. Fernandez says most won’t see a drop, but some will (even him). The change in algorithm will obviously reflect your ability to drive actions in social networks, but could also prompt social media users to change how they are sharing content and engaging with other users. If you value a high score, changing your behavior to drive more action — especially from influencers — will be critical.
Do you care about your Klout score? Do you think its a true measure of influence, or just a way to create more social media hype? Let us know what you think in the comments.