Last week, Klout announced a new algorithm that drastically impacted Klout scores for thousands of users. It was also discovered that Klout collects user data from social media users on Facebook who never opted in to Klout. The backlash revealed pent-up demand for an option to delete your Klout profile. As it turns out, some people don’t want to be measured. Until now, the only way to completely opt out of being included on Klout was to email Klout support and wait.

Klout just unveiled the option to completely delete your profile and opt out of being included on Klout. Megan Berry, Marketing Manager of Klout, tells me that there is now a way to delete your Klout profile directly from profile settings. At the bottom of your account settings page, you will now see the option to delete your account, which should look similar to the screenshot here. When you click on that link, you will see the confirmation on the next page and verify your intent to opt out of Klout.

Delete Klout ProfileMegan said the ability to delete your account via the Web site is new as of this week. The process will remove your entire account from Klout’s Web site.

Considering the rising concern over privacy while using social media services, this should have been a default feature in Klout from launch. Klout gathers data about social media users without permission, and makes this information — including their names — publicly available, even if they have strict privacy settings on their social networks. It’s possible Klout shouldn’t be measuring people who haven’t opted in, though it would be hard to build out a reliable measurement without enough data points to compare.

This new option to delete your Klout profile will help make it easier for parents to protect the privacy of their children, as well as other social media users who do not have a desire to have public profiles anywhere on the Internet.

Now that Klout has included an easy-to-use option to delete your Klout profile, will you opt out of Klout?