NBC's Olympics Streaming Failure is Pirate Bay's GainThe Pirate Bay has changed its front page banner to reflect itself as a proud source of video content related to the 2012 Olympic Games held in London, England. This change would be laughable if it wasn’t for the wild attention being drawn to ongoing issues with NBC and its streaming of the Olympic games online.

To start, I’m going to state that I do not personally advocate piracy in any form. As an AT&T U-Verse subscriber and fan of the Olympics, I was hoping that I might be able to take advantage of the same excellent live streaming coverage I enjoyed four years ago during the games in Beijing. Sadly, this wasn’t the case for me. NBC’s Olympics streaming site is broken, and it’s a problem that many people across the Web have made quite clear is keeping them from watching their favorite athletes compete.

When I hit that big Click Here and Get Ready button on the NBC Olympics Live Extra page, it sends me to a blank white screen and then back to the home screen, never to get access to the Olympic streams despite being subscribed to all the required channels. This is frustrating, and it means that if I want to watch more than 10-second clips in news feeds, I have to either proxy my way into the BBC feed or pirate the coverage. This is a moral choice I should never have to make, and one that major torrent sites such as The Pirate Bay are more than happy to take advantage of.

Frankly, it’s high time that we stopped living in a world where cable is the platform on which video media is predominantly based and start moving towards one connected to that giant sea of information most of us use for everything already, anyway.

Oh, and don’t even get me started on the decision to interrupt a memorial to the victims of a terrorist attack to bring us an interview during the opening ceremonies. Really, NBC? No wonder so many people in my generation are giving up televisions altogether. Perhaps it’s time I called my cable company and had them take this box out and replace it with a Roku player.

Having problems yourself? One of the trending topics on Twitter since the games began is #NBCFail. Feel free to share your experience below, and offer up any legal alternatives that you have come across.