How Online Video Conferencing Services Pay for ThemselvesThis is a sponsored post written on behalf of Citrix. All opinions are 100% my own.

Video conferencing has come a long way since the days of Dick Tracy, when the idea of face-to-face communication across distances inspired the minds of a generation’s youth. Science fiction has long been a contributing factor to keeping the dream of visual communication at a distance alive while real-world technology caught up.

Today, video conferencing is a fact of life. Services like Google+, Skype, and OoVoo have made video conferencing easily accessible for the consumer while more advanced services like GoToMeeting from Citrix have brought this technology to the corporate world in a way that is both secure and reliable.

When it comes to determining the value of your company’s investment in visual communication services, you should first consider the travel costs involved with face-to-face meetings. You may have to fly out to a client, or have a client fly to your office in order to sit down and hash out all the details of an upcoming contract. The costs involved with this trip dig right in to your overhead, and have a direct impact on your bottom line.

Here are some ways video conferencing services pay for themselves:

  • Travel Expenses
  • Office Overhead
  • Time Expenditures
  • Client Relations
  • Staffing

Doing business is a costly endeavor, but it shouldn’t have to be impractical. Imagine how much more your staff can get done if the time spent traveling from home to office or office to client was spent doing the things that make your company money.

Also imagine not having to pay for an office large enough to house your entire staff. Telecommuting is quickly becoming a favorite method of saving on overhead and increasing attendance, productivity, and response time with staff. Instead of having to drive to the office from home, your IT personnel should be able to solve most non-hardware issues from home. This makes it far easier for them to be available for you than if their availability rests on having reliable transportation and enough heads-up notice to plan around it.

Even call centers are taking advantage of telecommuting services like GoToMeeting to keep their remote staff updated with the latest changes in policy and procedure. Morning briefings prior to taking calls from customers, regular one-on-one coaching from a supervisor, and other internal meetings are factors of success in this environment — all of which are not only capable of being accomplished with services like GoToMeeting, but easy for all involved.

Whether your business is a small startup or a giant enterprise, GoToMeeting has plenty of features that are made to save you both time and money. When your business is concerned, every detail counts. There’s nothing wrong with finding a solution that is both practical and inexpensive.