Five Common Blog MistakesThis post is about blog mistakes, but if you’re more concerned about vlog mistakes, you should check out the recent vlog tips that we presented in a recent Pirillo Vlog: Vlogging Tips and Tricks.

Are you guilty of making any of these five common blog mistakes? Whether or not we’ve followed through with it, we’ve all had the inspiration to start a blog. Whatever the reason — whether it’s been to keep friends and family appraised of activities, document daily doings as a journal for later perusal, share knowledge with others, share opinions with others, or strike it rich with a fervent readership that hangs on the edge of every famous word you drop from your fingers, beginning a blog and maintaining the momentum to keep it going can be a daunting task. Don’t let it get you down; blogging gets easier with practice. The more you blog, the easier it becomes, but be prepared to make some common mistakes along the way. Here are five common blog mistakes that seem to keep rearing their ugly heads the whole Internet over. Can you spot any of them in your own blogging?

Don’t just expect people to read your blog.

It takes a lot of time and effort to establish a popular blog. Don’t expect people to read your blog just because you posted it. You need to let them know about it, and then give them a reason to keep coming back. Just remember: self promotion is healthy, but obnoxious spamming is not! Commenting on the blog posts of others is good, but these comments should be more than just blatant attempts at getting people to click back to you. Engage other writers and readers with relevant commentary, and they’ll return the favor.

Don’t lecture readers.

The real magic of blogging happens when people comment on what you have written. However, writing in a way that sounds like you are lecturing does not encourage people to comment. When you write, use your own voice and involve readers in your discussions. (Not that I’m telling you what to do!)

Don’t ignore the importance of headlines.

Headlines are what catch people’s attention. If you want people to stop and read your blog, you need to create headlines that tell potential readers what they’re in for when they stop to read your posts. While catchy, quirky headlines might seem like the way to go, only do so if they support the main idea you’re trying to convey. It can be a tricky balance to strike, but a worthwhile one. You’ll learn what works and what doesn’t work for you.

Don’t blog without purpose.

Even on a day when there doesn’t seem to be much much happening, and you’re just not that inspired to write about anything of consequence, there’s always something that you can write about. Don’t waste your readers’ time with posts that only tell them that you don’t have anything to say — find something to say!

Do update often!

We see it happen all the time. Some of our favorite blogs of yesteryear just aren’t around anymore. Whether their authors only update every few months or so, stopped blogging altogether, or are no longer with us, we somehow got out of the habit of returning to their site. Don’t let yourself get numbered among these statistics — if you have a blog, commit to make it a habit for the long haul and your readers will be rewarded (and, in turn, reward you with their attention).

So there are five common blog mistakes — can you come up with any more? This could easily be a post about 10 common blog mistakes or 20 common blog mistakes. Drop us a line with your suggestions!

And if you’ve moved on from blogging to vlogging (or you just like to watch vlogs), you should join us at VloggerFair in Seattle this June!

Image: Group Blog, after J. C. Leyendecker shared by Mike Licht via Flickr