A site, no matter what, should use Google Analytics to keep track of visitors and statistics. It’s the easiest tool for managing a Web site to track and analyze data about its visitors and demographics. It’s a free and powerful tool to help you get to know your audience better and know what it is looking for.
To get started, we first need to get a Google Analytics account by going to http://google.com/analytics and clicking on the Sign Up button to create an account. If you already have a Google account, you can sign in to your Google account and enable Analytics from there.
When you get into your Google Analytics account, you have to set up a profile for the Web site where you want to implement the code. The wizard will guide you through a simple setup process that will ask you for your Web site address and some other information about your site. Once you go through the setup wizard, you’re given a code to input on the Web site so that Google can track this data. It works with all platforms including WordPress, Tumblr, and any site where you can customize the HTML.
It’s suggested that you place the code in your footer right before the closing body tag of the site. You may also put the code anywhere on your Web site, but that’s the suggestion. Adding the code to your site will not affect anything with your theme layout or content; it’s just there to run in the background.
As soon as your site is enabled on Google Analytics, you can view a vast variety of statistics including visitors, traffic sources, content, goals, and e-commerce. The information is organized into sub-menus and allows you to track almost anything and everything, including keywords that are hitting your site the most.
After about a month of data tracking, you’ll be able to see long-term graphs and your history with a long graph. The longer you use Analytics, the better the graphs will be able to tell you about your audience. So, if your site isn’t enabled for Google Analytics, you’re missing out on learning what your audience wants.
For anyone who has or maintains a Facebook Fan Page, you are aware of the Facebook Insights, which allows administrators to keep track of analytics. In an extensive update round from Facebook publishers who use Facebook plugins can see those analytics in real-time.
The Insights update enables publishers to get real-time data and metrics of their content and how their sites are performing in relation to Facebook. For example, this update will enable publishers to see how their posts are being seen. Of course, the analytics are exportable through Facebook’s Graph API.
This new update also includes a look into content performance off Facebook. Publishers can see the impressions, referral clicks, and most popular pages on their site. Publishers also have the ability to view the top 100 pages that get the most Facebook traffic.
Web site publishers with Like buttons will be able to see how many people saw the button, clicked on it, saw the story related to it, and how many of them clicked on the button. The Insights also provides metrics for the recently updated Comments plugin, enabling publishers to see the comment flow and where it is coming from. Finally, publishers will be able to learn more about their audience that interacts with its Facebook features on their site. The publisher can easily view the age group, gender, language, and country from which users are most active.
Facebook is taking a new spin on the analytics of a Web site. No longer will the numbers be represented by views but how much interaction a post or Web site gets. Google Analytics is going to see some heavy competition with Facebook’s new updates. Both services do essentially the same thing and with more users than ever using Facebook those numbers may go up quickly.
What it all boils down to is the interaction from the community that is reading and watching content, anyone can just post information but with a community it can be shared over and over and can also extend the conversation beyond the article.
If you have developed a Web site or a Web application, then you likely appreciate how important it is to keep track of the analytics so that you can see where your users are coming from and what they’re looking at. If you’re already doing this, then you’re doing a good job, but if you want to do a great job, then you need to kick things up a notch. You certainly want to measure where people are coming from, but you should also measure and track their specific actions so that you can see how you can potentially improve your creation. Mixpanel will give you the details that you’ll need.
There are some very recognizable companies that use Mixpanel, so if you decide to use their solution, then you’ll be in good company. You’ll get real-time analytics, which means that you’ll know what’s happening as soon as it’s happening, and since the data is so effective, you’ll be able to make decisions right away. You’ll see what people are using the most and where they’re getting lost along the way. No more guessing is a good thing.
For the longest time, some of the people who used the Internet maintained a single Web site of their own that contained all of their information, but these days, the single site mentality has kind of become extinct. People are now maintaining accounts on a variety of social networks, and if you want to keep up with someone, you have to follow their activity in a wide variety of places. This of course brings us back to where we were in the beginning in relation to the fact that people need a central place to organize and link to all of this activity. About.me wants to be that personal landing page.
These customizable pages are simple, but they look great. After all, you really just need to be able to include a picture, some text about yourself, links to your site and accounts, and a link for people to contact you. About.me enables you to do that and it also includes analytics to help you understand your visitors and your activity. At the time of this writing, you can’t create an account right away, but you can reserve your account name.
Do you know what your stats are? If you ask a Webmaster that question, they’ll be more than happy to get into a discussion about their Web stats, traffic, and so on. Running a Web site without keeping a close eye on your stats is pointless in a way because you don’t know what’s really going on with your site. When you’re fully informed about all of your stats, you know who your visitors are and in some ways you’ll even know what they’re thinking. All of these details help you to provide a better experience for your visitors. Advanced analytics tools may seem like something that you would need to pay for, but free options are out there. Don’t believe me? Try GoingUp! and see what you think.
Isn’t it great that free tools like this are out there? You can look like a professional without spending any money. For a free tool, GoingUp! sure has a lot of features. Referring keywords, visitor locations, heat maps, and inbound link monitoring are just some of the features that you’ll find in this tool. If you’ve never looked at your stats before, GoingUp! will change how you think about your site.
Mobile analytics have apparently, been long overdue to the mobile platforms out there with regard to personal gaming. Now it looks as if Motally, is going to be just what the doctor ordered.
While it’s currently in a private beta at the moment, this could become a valuable tool for those looking to gain greater insights as to their mobile gaming efforts as sales roll in.
The tools provided by Motally themselves feel a bit like something produced by Google, but clearly it’s a product all its own. Now, Motally is available for the iPhone, BlackBerry and the iPad. Apparently they are leaving Android out in the cold, which is shocking as supporting Android makes more sense than BlackBerry.
If you have to present business / sales proposals, then you know that even if you spend a lot of time on them, there are no guarantees that your proposals will be a success. This is the exciting and frustrating thing about proposals. You can love to hate them, but they’re oftentimes necessary to get the work and the orders flowing, so they are very important. Therefore, if you’re going to create a proposal, then you might as well do it right, and Proposable shows us that creating great proposals doesn’t have to be a nightmare.
As long as you have the content, then you’re good to go. The proposal builder has templates that you can work with, and since these are online proposals, you can add rich media directly in the proposals. Recipients may add comments to what you’ve created, and you’re able to receive text and/or e-mail messages when someone opens the proposals and when they comment on them so that you can follow-up immediately if you choose to do so. The analytics take things to another level by showing you what they looked at and for how long. Isn’t it nice to at least have some control over the process?
In the early days of the Internet, I remember when people would send around URLs to specific items on a Web site that took up many lines of text and looked more like a paragraph than a simple URL. As time has passed, companies have realized the importance of shortening their URLs if at all possible, but they can still be a little unwieldy. Even though that may be so, there’s no excuse to pass around lengthy Web addresses because an abundance of URL shortening services exist. Believe it or not, some content providers purposely use these services because they provide helpful analytics, and Cligs is no different.
In addition to telling you about the number of hits and the referral statistics, Cligs also doesn’t get in the way of SEO. Not only do you see the number of people visiting your site through Cligs, but you see how they’re doing it through references of mentions of the clig on Twitter, blogs, and so on. I’m still unsure of the idea of using shortened URLs for everything, however, they definitely come in handy when being brief is important, and Cligs makes the transition very appealing.
You have to love competition in a capitalist society. It keeps company not only focused but also looking for new ways to reinvent themselves. New ways to increase revenues, not only for the company, but for those who subscribe to their services. So today Google has announced a new money maker for those who host their ads.
Google plans to introduce new ad formats. Google hasn’t made many changes to its text ad format and now sees this as a big opportunity. For example, advertisements for movies may be best in the form of trailers, and product advertisements may be best in the form of pictures and descriptions. The team is currently working on ad formats better suited to mobile, video, picture, maps and local searches.
There is also a new advertising format:
The company rolled out an improved advertiser interface for the first time in 6 years. This interface has been rolled out in all locations. Some notable features include the search-based keyword tool, which helps find keywords, better pricing tools such as a bid simulator, which projects the impact of lower or higher bids on clicks, ad extensions, which can, for example, link a successful map campaign to multiple addresses, and alerts, which will send advertisers an email when a pre-specified change in cost, position or other attribute occurs for specified keywords.
Plus Google is expanding their search product development and also Google analytics and website optimizer. Bottom line is that Google is gearing up to attract more advertisers before Microsoft can invade their territory.
When you create a Web site, you try to figure out how people are going to respond to it and interact with it. Despite your best efforts, there’s no way to predict how everyone is going to use your site, but there are some things that you can do to actually get a glimpse of what your visitors are doing on your site. This information can then be used to make changes that would improve the experience for everyone. Traditional analytics packages just give you straight data to look at, but Clixpy enables you to actually watch your users navigate around your site.
You can give the service a try through the demo that they offer. Once you create an account, this recording functionality is enabled by simply placing some code on your site. You’re provided with some initial recording captures to get started, but you’ll have to pay for additional captures to keep things going. With that said, they aren’t very expensive, and you might only want to use them whenever you make changes to your site, anyway.
It’s like looking a gift horse in the mouth. That is what I think of those who individuals who are choosing not to take full advantages of Google’s Webmaster services. Because in the end, not using them is costing you site visitors and for some websites, that translates into lost revenue you will not be getting back.
And even knowing this, we still see 40% of the webmasters out there NOT using the new Google Analytics script even though it is free and could make a world of difference on the overall performance of any given website. Are we all doing so well that performance is just not an issue? Unless you are running a super-portal, I find this highly doubtful.
Better tracking, stronger understanding of visitor behavior, the list goes on. I mean come on, how hard is is really to swap one older script for the new one? After all, it’s not like you have to write it from scratch!
Do you care about your community and customers? You should. Many businesses treat their customers as a group and don’t consider the individuals within that group, but they should be making an effort to connect with each person in some way. One of the best ways to do this is to simply respond to them when they contact you. You can turn someone into a fan for life by just doing that. For a visitor or customer, there’s nothing more infuriating than when their messages are ignored. Therefore, you should be trying to make your company as accessible as possible. Zopim offers a chat bar that can be embedded on your Web site so that visitors can chat with you directly.
This instant communication is especially pleasing to your visitors. The chat bar is not intrusive at all, and you can route the messages to your IM client so that they’re easy to keep track of an respond to. Additionally, you can also have other people from the company get involved in the conversations. Far from being just a communication tool, Zopim even offers detailed analytics about who’s visiting your site. Try it out and see how your visitors react.