When you go shopping, do you like to go by yourself or with someone else? For many people, social shopping is the only way to go and the idea of doing it alone just doesn’t cut it. Whenever I go shopping, I have a predetermined plan in place so that I can get in and out of the store in the quickest time possible. People that enjoy shopping with their friends want to get their opinions on the potential purchases and discuss them at length. Depending on the circumstances, you may not always be able to physically go to a store with someone else, but you can still shop together online with FriendShopper.

A bookmarklet is used to open up your shopping to the FriendShopper experience. When you find something that you like, you can easily bookmark it to your My Items page through this tool and share it with anyone that you’d like to chitchat with. This enables you both to see the same thing at the same time and talk about it as if you were actually looking at the item together in a store.