Dell Retires Mini 12 – Brings Back Mini 9

For those of you who are Dell fans, be advised that the company is retiring the Mini 12. However they are making available the Mini 9 once again. Over at the Direct2Dell a blog posts explains what is happening and where users can buy these mini’s. The Mini 12 is still available through the Dell Outlet store which is online.

The blog post also states the following information:

So, should you read anything into this as far as Dell’s commitment to the netbook space? Nope. It really boils down to this: for a lot of customers, 10-inch displays are the sweet spot for netbooks.  That’s why we offer two different 10-inch Inspiron netbooks for  Mini 10 and the Mini 10v. And on the Latitude side, the Latitude 2100 netbook is finding a home in schools all over the place. Portability is one of the key points for netbook customers. Larger notebooks require a little more horsepower to be really useful. More to come from Dell on that later.

But back to the subject of netbooks.The Inspiron Mini 9 is available again on Dell.com for the time being. I tried to reach the Mini 9 to see how long she’d be around, but she wasn’t available for comment like she was last time.

See what you think and let us know your thoughts.

Comments welcome.

Dell blog post is here.

Dell Offering Exclusive Deals Through Twitter

Dell may have stumbled onto a new lucrative business model in which twitter users are being steered to the Dell outlet store. Dell seems to be offering those who join exclusive deals which Dell claims are super deals. Over at TechCrunch they state in an article that:

The new marketing program was, of course, announced on Twitter, as well as on this Direct2Dell blog post:

Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the U.S. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week.

Signing up for what is essentially a marketing email on Twitter perhaps gives some consumers the feeling of being part of an exclusive club. (It’s so exclusive, anyone can join). Or maybe they simply don’t want this junk filling up their inbox, and can choose to pay attention only when they are in the market for Dell products.

Twitter as a marketing channel. Hmm, . . . there must be a way to charge for that.

What is unusual about these offerings is that the times that I have visited the outlet store, I never did find anything that screamed ‘deal’.

Just my 2 cents.

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