Google and DIRECTV have formed a partnership in which the satellite company will start to show Google TV Ads. According to a blog entry on Google Inside AdWords, the TV Ads will be on the following stations:
DIRECTV’s national satellite inventory on Bloomberg Television, Centric, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide will be available through the Google TV Ads platform across all dayparts, including primetime.
In addition Google stated that:
We’re partnering with DIRECTV because of our shared commitment to innovation in the television advertising space. You’ll have the ability to target this new inventory along with over 98 other cable networks already offered through our platform.
I am currently reading the book Edge Of Apocalypse by Tim LaHaye and Craig Parshall. Last night I read a chapter in which the authors described a time in the future, when all television programs were on the Internet. As I read the chapter there was mention that congress was duped by the television companies into thinking they [the tv companies] could be trusted. Certain companies were allowed to merge and the end result was that only a few companies were left and they had all the power. What was disturbing is that these television mega companies were eventually bought by foreign countries who controlled what news was being presented to the American public.
Though it is no surprise that Google is entering into the tv advertisement business, it does make you wonder just how this will play out. If I was DIRECTV I’d be thinking that Google may be in the market to buyout the satellite TV giant. Just my 2 cents.
Source – Google Inside AdWords
We have seen the commercials from both Dish Network and DirecTV, both claiming they are cheaper than each other. The only thing they both can agree upon is that anything is better than cable. No offense cable users, but I have tried cable TV on and off for more years than I care to recall, and I have never been satisfied with the service nor the pricing. Just my two cents.
But is Dish Network or DirecTV really cheaper as they both claim? I personally doubted the claims of either company and here is the reason why. Each of us have different requirements for our homes. The options from both companies make comparisons difficult, because each uses different types of equipment.
Example. I have Dish Network using an HD-DVR set top box that works for two televisions. For DirecTV you would need one HD-DVR box for one TV and another HD receiver for a second TV. DirecTV states with this setup you can then watch recorded programs from either TV. But, with two boxes, you have to pay an additional $5 for the second box. Does this matter? Nope, not at all.
Once you compare the two services, pricing is fairly close. I used my current system and tried to duplicate the same with setup using DirecTV. As I previously mentioned, I have both DVR and HD service, I have the 250 channel setup [don’t ask – LOL], the HD Premium service, and local HD channels. Last month my bill was $71.60.
I went over to DirecTV and tried to match a similar package and came up with a price of $70.88. Like I said, the pricing is very close. One must also remember that the pricing for DirecTV was for new customers only.
But as of six months ago, I was paying $91.60 a month. So I called Dish and said I wanted to cancel because I could save $20 a month going with DirecTV. The nice folks at Dish decided that since I was such a wonderful human being, that they would knock off $20 a month to keep me as a happy customer.
Bottom line is this. Both Dish and DirecTV have their good and bad features, but I believe that pricing is fairly close.
What do you think?
Google wants to do to TV advertising what that have successfully done to the Internet, and if every thing falls into place this would be another cash cow for the company. In an interview CEO Schmidt stated that he believes that Google’s target ads would be more beneficial for advertisers since the ads would be specific to specific viewers. The Google CEO was not sure who would be impacted by these changes but would could guess that it would be Madison Avenue.
The article also states that:
Schmidt also said that TV “has not been reinvented in any significant way since color television was brought in in the mid-1960s,” but that now thanks to the power of the processors inside modern television sets, they can run a full web browser and “you click a button and boom, there you are with the Internet.”
Good point. TV and newspapers have been basically do the same thing for years and need to reinvent themselves in order to survive. Which makes one wonder. How far will the Feds allow Google to go before hitting the company with the monopoly card?