Walmart just announced a mobile phone plan branded from Walmart in conjunction with T-Mobile that will offer super low cost plans that offer unlimited text and voice messaging for only $45 and an additional cost of $25 for extra lines.
This service is cleverly called Walmart Family Mobile and won’t require you to sign a contract agreement even though you pay like you do with a normal plan using postpaid plans and also paying per gigabyte of data. Unfortunately there are no predefined data plans.
In Walmart’s announcement it does not say that it is going to be putting up cell phone towers, but it is piggy backing on T-Mobile’s existing network using its service. When you use Walmart’s new service you will be locked to its plan and customer service and will not receive support from T-Mobile, though.
The most amazing thing about this plan is that it beats out even T-Mobile’s cheapest plan and others giving similar plans. In the announcement again Walmart has stated that it will offer five phones, when bundled with the plan, for $35. Now those phones will only be the base phones, but Walmart will offer higher quality phones for a lot more.
Walmart has always been known for low prices and that is no exception here, beating out most of the other prices that other similar services offer.
I have written a few times about my satisfaction using, Straight Talk which I originally ordered from Walmart. Straight Talk uses the Verizon network through Tracefone, and recently Straight Talk stated it would also be offering service through AT&T. The company also offers service on the Sprint network with the Common Sense plan. But now Walmart has a new branding called Walmart Family Mobile on the T-Mobile network.
According to one article it states that:
Walmart Family Mobile will be “postpaid” like conventional contract-based plans, so the family bill is paid at the end of the month. But in other ways it works much like prepaid service, and it won’t come with a contract requirement or early termination fees. Buyers also won’t need to go through credit checks.
Greg Hall, vice president of merchandising at Walmart U.S., said there’s a perception among customers that prepaid service doesn’t offer access to the best phones or the best network quality. He said the postpaid nature of the plan is a way to avoid that.
Starting Monday, the chain plans to sell five phones, including a full-blown smart phone, the Motorola Cliq XT, which will cost $249. T-Mobile sells it for $329 without a contract, or gives it away to buyers who sign two-year contracts (with monthly fees that are higher than the no-contract option).
The cheapest phone for the service will be a simple Nokia phone for $35.
The plan undercuts T-Mobile USA’s own prices, but Jim Alling, its chief operating officer, said that Walmart putting its own stamp on the brand name was a “tremendous endorsement.”
While there’s no contract, Ailing said the phones will be “locked” to Walmart Family Mobile, so they won’t be usable on another network, or even under a T-Mobile-branded plan.
It seems that Walmart is serious about becoming your cell phone company. With so many different plans at reasonable prices being offered, Walmart should be able to grab a large segment of the market place.
What do you think? Will there be a Walmart phone in your pocket or purse?
Source – Yahoo News