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Face Value Press draws your friends and pets as AI woodcut court cards and prints a 54-card deck for $49.99

Preview one card free with no sign-up; the site warns likenesses vary, sends photos to an unnamed outside image service, and quotes four to six weeks for standard delivery.

Chris holding up one giant playing card in both hands showing his dog drawn as a crowned jack
Illustration: LockerGnome

Your dog can be the King of Spades. That is the whole pitch at facevaluepress.com, and the first card costs nothing to make.

The steps are short. “Add photos of the people and pets you want in your deck.” Then: “Choose what each one holds and create their card. Not quite right? Generate another version and keep your favourite.” Cats, dogs and other pets are welcome, with one tip: upload “a clear photo where their face is easy to see.”

Your people don’t take over the whole deck. The page promises “your people on 14 cards: the 12 court cards and both Jokers,” and says “all other cards” are printed as standard playing cards. Twelve court cards means four kings, four queens and four jacks, so a family of twelve can fill the royal court and the Jokers go to whoever lost the argument.

The first card is free: “Free. No sign-up required.” That is the funnel, and it is a good one. You see your own face in a woodcut before you hand over a card number.

Then the price. A 54-card deck is $49.99 with free shipping to the US and Canada, and a printed gift box adds $14.99. “Delivery usually takes 4 to 6 weeks, although times can vary.” Express shipping with tracking costs $39.99 and “arrives in an estimated 2 to 3 weeks.” So hurrying a $49.99 deck costs nearly another deck’s worth. Start the clock today, November 14, and standard delivery lands between December 12 and December 26 by plain arithmetic; express lands between November 28 and December 5.

The AI is not hidden. “Each is drawn by AI in a traditional woodcut style,” the page says, and also: “The artwork is based on your photo, but it won’t always be an exact likeness.” The King of Spades may look like your dog’s cousin, and the page tells you up front.

Your photos travel. The page says they are “sent to our AI image service to draw the artwork,” and “never printed on the cards, sold or used for advertising.” Its promise is simple: “Delete your deck and we delete its photos too.” Who runs that image service, and who prints the cards, stays off the page.

Print-on-demand with AI art has a simple cost structure: the art is nearly free, so the price is printing, shipping and margin. A $49.99 deck suggests margin lives in the personalization, and the same trick works for mugs, puzzles and board games. Expect rivals to copy the free-first-card hook. Shipping time will decide who wins the holiday rush, since a late deck is a coupon for a later holiday.

Long live the King, give or take a snout.

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